I’m a guitar pedal geek. For those that don’t know, guitar pedals are small electronic devices that help electric guitars sound different/better. Jimi Hendrix loved them and used them to get all his crazy sounds. I love them and have too many of them.
I met Rodger & Chris from Signal Chain when they wanted to set up an online store to sell all these amazing things.
I’ve been lucky enough to work with them in developing their identity, planning out their brand approach, designing/building their online store and being part of the creation of this brand.
On Tuesday it all got official at their ‘Launch Party’. I was lucky enough to attend to launch the site in person and be part of the fun.
Check out signalchain.com.au.
Photography by Eloisa Greenham