LinkedIn: Seriously Connecting


From ‘The Mast’

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When LinkedIn started, it seemed like nothing more than a public resume – you could link with others and show off your past employment together … *yawn*

These days, it’s become the largest business networking platform for professionals. Recent developments now give you the opportunity to publish articles and share content on a ‘news feed’, opening up the possibilities of marketing yourself, your ideas and/or your business to those in your network much more easily.

Alex Pirouz, author of “Getting Your Business LinkedIn”, is a big advocate for the platform. His website is a goldmine of information on the subject, but I wanted to pull out three really helpful articles for those wanting to make the most of LinkedIn.

10 steps to creating a powerful LinkedIn profile

With so many people fighting for attention, your first impression can most often be your best or last. To help you get noticed and stand out from the crowd, below I’ve provided you my top 10 tips on how to create a more compelling profile.

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The key to your LinkedIn success

There is no doubt LinkedIn has become one of the most powerful marketing tools of the 21st Century. Using the platform you can get your message in front of key decision makers, gain media exposure by connecting with journalist/editors and grow your business by creating strategic joint venture partnerships.

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5 mistakes to avoid on LinkedIn

When it comes to your online presence and your LinkedIn profile in particular, for years, I’ve been telling professionals: “Brand or be branded.”

In my opinion when you fail to create a compelling profile, you are basically telling the professional world one or more of the following …

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You got any social media thoughts, hangups, stresses, or tricks? I’d love to hear them. Email them through!

If you just need help setting things up, want some advice or are having trouble making things look pretty, I can also help with that.

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