pricing

Pricing: The Pricing Puzzle

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

 

Finding the ‘right’ price for your product is always hard. Spoiler: there’s no right price. But there, are many wrong prices.

When I released my Bare Bones wallets online, I started advertising them on facebook. ...

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shipping

Shipping: Make or Break

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Shipping – the necessary evil of online stores. You’d think it’d just be one small part of the process, but delivery times and shipping rates can make or break a sale.

On an average e-commerce ...

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the-right-tool

Platforms: The Right Tool For The Job

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

I’ve been told I’m “the right tool for the job” before … not sure if that’s a good thing or a bad thing?

Anyway, back to newsletter. I’ll deal with those personal struggles in my ...

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photos

Photography: A Great Photo Sells A Thousand Products

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

A Great Photo Sells A Thousand Products

The most important thing in an online store is the photos.

There, I’ve said it. I’ve played my Ace in the first hand.

I talk to a lot of people ...

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being-my-own-client

What I Learnt From Being My Own Client

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

To start off this next newsletter series about e-commerce I wanted to wait till I could share my latest article, that I’ve been lucky enough to have, published on Shopify’s blog:

“What I ...

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wrap-up

Wrap Up: 5 Ways to Supercharge Social Media

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Over the last ten weeks we’ve looked at different social media channels and figuring out “Where the party at ?!”. Hopefully you’ve been able to find a few things in the emails that have ...

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pinterest

Pinterest: Put A Pin In It

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Pinterest grabbed a lot of attention when it came onto the scene in 2010. The fact you could collect all the things you like, from across the internet, and have them in one place ...

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linkedin

LinkedIn: Seriously Connecting

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

When LinkedIn started, it seemed like nothing more than a public resume – you could link with others and show off your past employment together … *yawn*

These days, it’s become the largest business networking ...

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bk_graphic

Brett Kingman on YouTube & Building a Business

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Brett Kingman, in my opinion, is ‘Oz Rock Royalty’.

Over the years Brett has toured and recorded with the likes of James Reyne, Daryl Braithwaite, Ross Wilson, Renee Geyer and Jenny Morris just to name ...

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importance-of-website

The Importance of Investing in Your Own Website

One of the website platforms I specialize in is Shopify – a brilliant system for running online stores. (I’ve even been labelled a Shopify Expert – their words, not mine).

Shopify is one of the leading e-commerce systems. At the end of last year Shopify was powering over 140,000 stores with over $3.7 billion in transactions across 150 countries. It’s big e-business!

Recently, I was asked, by Shopify, to write ...

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instagram

Instagram : Picture This!

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Instagram is my favourite social media platform. Why? Cause, it’s all about the image. And, I love images. Darryn Altclass (of xyz) says:

“Instagram is for being passionate about what you love. Its extremely niche ...

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facebook

Facebook : The Necessary Wing Man (for hire)

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

In the last 5 years having a facebook profile, as an individual, has become a social norm.  Not being on social media almost makes it seem like you’ve deliberately chosen an alternative lifestyle.

With millions ...

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