pricing

Pricing: The Pricing Puzzle

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

 

Finding the ‘right’ price for your product is always hard. Spoiler: there’s no right price. But there, are many wrong prices.

When I released my Bare Bones wallets online, I started advertising them on facebook. ...

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shipping

Shipping: Make or Break

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Shipping – the necessary evil of online stores. You’d think it’d just be one small part of the process, but delivery times and shipping rates can make or break a sale.

On an average e-commerce ...

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the-right-tool

Platforms: The Right Tool For The Job

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

I’ve been told I’m “the right tool for the job” before … not sure if that’s a good thing or a bad thing?

Anyway, back to newsletter. I’ll deal with those personal struggles in my ...

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photos

Photography: A Great Photo Sells A Thousand Products

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

A Great Photo Sells A Thousand Products

The most important thing in an online store is the photos.

There, I’ve said it. I’ve played my Ace in the first hand.

I talk to a lot of people ...

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being-my-own-client

What I Learnt From Being My Own Client

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

To start off this next newsletter series about e-commerce I wanted to wait till I could share my latest article, that I’ve been lucky enough to have, published on Shopify’s blog:

“What I ...

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wrap-up

Wrap Up: 5 Ways to Supercharge Social Media

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Over the last ten weeks we’ve looked at different social media channels and figuring out “Where the party at ?!”. Hopefully you’ve been able to find a few things in the emails that have ...

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pinterest

Pinterest: Put A Pin In It

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Pinterest grabbed a lot of attention when it came onto the scene in 2010. The fact you could collect all the things you like, from across the internet, and have them in one place ...

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linkedin

LinkedIn: Seriously Connecting

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

When LinkedIn started, it seemed like nothing more than a public resume – you could link with others and show off your past employment together … *yawn*

These days, it’s become the largest business networking ...

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bk_graphic

Brett Kingman on YouTube & Building a Business

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Brett Kingman, in my opinion, is ‘Oz Rock Royalty’.

Over the years Brett has toured and recorded with the likes of James Reyne, Daryl Braithwaite, Ross Wilson, Renee Geyer and Jenny Morris just to name ...

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automate

3 Ways To Automate Your Life

From the Bare Bones Journey

This post comes direct from the latest Bare Bones Newsletter. Interested in keeping things simple and finding the good times? Sign up and have these articles delivered straight to your inbox.

Bare Bones is all about keeping things simple and finding the good times.

One thing I’ve really benefited from this year is ‘automation‘ – automating all the mundane things in your life so ...

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importance-of-website

The Importance of Investing in Your Own Website

One of the website platforms I specialize in is Shopify – a brilliant system for running online stores. (I’ve even been labelled a Shopify Expert – their words, not mine).

Shopify is one of the leading e-commerce systems. At the end of last year Shopify was powering over 140,000 stores with over $3.7 billion in transactions across 150 countries. It’s big e-business!

Recently, I was asked, by Shopify, to write ...

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instagram

Instagram : Picture This!

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

Instagram is my favourite social media platform. Why? Cause, it’s all about the image. And, I love images. Darryn Altclass (of xyz) says:

“Instagram is for being passionate about what you love. Its extremely niche ...

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facebook

Facebook : The Necessary Wing Man (for hire)

From ‘The Mast’

This post comes direct from the latest White Flag Newsletter – ‘The Mast’. White Flag surrenders all our skills, knowledge and expertise to youSign up to get it delivered straight to your inbox.

In the last 5 years having a facebook profile, as an individual, has become a social norm.  Not being on social media almost makes it seem like you’ve deliberately chosen an alternative lifestyle.

With millions ...

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tourist-in-your-own-town_blog

Being A Tourist In Your Own Town

From the Bare Bones Journey

This post comes direct from the latest Bare Bones Newsletter. Interested in keeping things simple and finding the good times? Sign up and have these articles delivered straight to your inbox.

I love to travel.  When I was in my early 20’s I tried to get overseas (budget permitting) and then by my mid 20’s I was lucky enough to be in bands that toured ...

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mobile-first

Is Your Website Putting Mobile First in 2015?

2015, even though only 9 days old, will see a first in ‘mobile device’ history.  Shopify reports:

“For the first time in history, more people use mobile phones and tablets to visit online stores than computers. Looking at data from over 100,000 online stores, we saw 50.3% of traffic coming from mobile devices and 49.7% from computers.”

That was based on 100,000 sites that Shopify host.  In 2015 trends indicate ...

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2015

Keep it Simple this New Year

Every year I plan out my new year’s resolutions and I find that they are snoringly standard: get fit, eat better, travel more, save money and all that. By mid March, I realise nothing much is going to change … Blerg.

“My New Year’s resolution? I will be less laz…”— Jim Gaffigan

We joke about failed resolutions every year, but that doesn’t stop us wanting to get ourselves on the ...

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snowman

Finding The Good Times At Christmas

I have to admit, that I’m pretty much the Grinch when it comes to Christmas.  The carols, the frantic shopping, the need to see everyone on or before Christmas day as if the apocalypse is coming.  It’s too much for me.

So that I don’t completely kill the buzz each year, I’ve tried to find some simple ways to find the good times and block out the noise.  If ...

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IMG_9947

Signal Chain Launch Party

I’m a guitar pedal geek.  For those that don’t know, guitar pedals are small electronic devices that help electric guitars sound different/better.  Jimi Hendrix loved them and used them to get all his crazy sounds.  I love them and have too many of them.

I met Rodger & Chris from Signal Chain when they wanted to set up an online store to sell all these amazing things.

I’ve been lucky ...

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xyz-identity

we are xyz

I’ve been lucky enough to work with Darryn Altclass (The Learning Community) and Joel Warren (Wiild Interactive) on many projects this year.  The one thing we found is that our skills really compliment each other.  We’ve been able to help local businesses take control of their online presence.  We enjoy it so much we decided to start ‘xyz’.

Our whole aim is to help businesses work less and achieve ...

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option5

Option 5

I’ve been luck enough to work with Jay of Option 5 Effects on a redesign of his brand.  Check out the new ...

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