Bondi Effects Del Mar

Jon from Bondi Effects and I have been planning this pedal for a long time.  Jon mentioned to me early in the year that he had something in the works.  So we’ve been talking names, designs, launch campaigns.

This week we got to share the new Bondi Effects Del ...



Have Fun No Matter What

My friend, Darryn Altclass, asked me to design a book for his company.  He prefixed it with the warning “This book topic will be of no interest to you.  In fact, you’ll find it dead boring.”  He was right.  It was for a book on RTO Compliance (that aint my thing).

However, he did request: “I want you to have fun with it.  Think ‘perspective’, ‘overcoming the clutter’ and ...



Introducing Bare Bones

Introducing ‘Bare Bones‘ by White Flag. Australian, handmade, men’s premium leather wallet.

I’ve been working hard for the last couple of months on samples, and more samples and testing.  Now, I can finally share the ‘side project’ I mentioned.

The wallet design was inspired by a few previous wallets that I’ve used over the years.  I’ve been in search for a slim wallet, made of leather that had easy access ...


If You Build It

If You Build It … They May Not Come

Recently I was asked to guest post on Inspired Mag – a great online resource for designers, coders and creatives looking for inspiration.

The title of my article is ‘If you Build It … They May Not Come’.  It’s about launching your online store and getting noticed.  

Very often I see people build a website and launch their new online business with the expectation that ...



Something on the Side

I’ve been working on a little side project. I’ve been writing an article about ‘launching an online store’ and I thought it might be a good experiment to test out my own advice on a project I’ve been considering for a while.

Here’s an very obvious idea of what it is.  More to come ...



Just Stop

I was lucky enough to work with Darryn Altclass of The Learning Community on the new East Coast Tasmania Tourism Campaign. It was entitled ‘Just Stop’.

The campaign covered everything from social media, TV Spots, cinema advertising, advertising postcards, promotional packs, email campaigns and short youtube documentaries.

White Flag worked closely with The Learning Community to provide a consistent design across all of these mediums. Check out some of the ...


FisherKing Tour Posters

FisherKing Posters

As I dug through the archives recently I found these designs I did for my old band, FisherKing.

We did a tour back in 2009 and it was our first headlining tour.  I took the opportunity to design a poster for each major venue we played at.  Looking back on these designs, I’m still really proud of them.

Since I had no design parameters for the project it took me ...



White Flag Moleskins

The new White Flag moleskins are in and we couldn’t be happier with them.  A5, no lines, embossed logo on front with hand written message inside.

These are going out to our existing clients and long time supporters of White Flag.  Expect to see them arrive in the mail in the next couple of weeks.

If you’re in the market for a moleskin and like the look of you can ...



White Flag is Alive!

White Flag has alive. Welcome to the new journey.

White Flag is the culmination of all of my ideas, dreams and passions with design. Really looking forward to creating something special with each new (and existing) client that we partner with.

In this journal I’ll be posting: inspiration, updates on White Flag & projects, some resources for those interested in design, and sometimes just things I’m really digging at the ...