White Flag first met Jon Ashley (Owner of Bondi Effects) not long after his business had started. Jon had an incredible product (the ‘Sick As Overdrive’) but was open to the idea of refining his company identity and tweaking his products aesthetics.
White Flag worked with Jon on refining his business’ identity, designing the graphics and enclosure for the new ‘Sick As Overdrive MKII’, new product photos and executing a strategic marketing campaign to launch the new product. Since then, Bondi Effects has become a benchmark for quality and style in the guitar pedal industry. White Flag and Bondi Effects have since worked together on the design and launch of the Del Mar Overdrive, 2026 Compressor and an Online Store.
Photography by Anna Ashley